Limits to Proctor and Gambles price gouging?

This article here about the "shaving guru" is an obvious example that the cost of the every day razor is getting out of hand.

Proctor and Gamble who owns Gillette have marked up the price of the every day mans de-bearding tool to ridiculous levels and it is driving customers to look for alternatives.

This leads me to question how much growth is left in these big brand consumer product companies like Proctor and Gamble. Is there a limit to their growth?

At what point do these companies price themselves out of the market? I still use Gillette, however I would gladly swap for something that does a similar job for less.

Are any of my readers looking for alternatives? Are you brand loyal regardless of the increased costs?